“Who Are You?” | October 7–6, 2026, Bucherer, Paris

The adventure of the “Qui es-tu?” collective continues, this time in the elegant setting of the Bucherer watch and jewelry house.

 Of all Muriel Pénicaud’s photographs, “Who Are You, O Viewer?” is the one that sparks the most interpretations. Some see an angel, a phoenix, an opera singer, an actor, or a bird; others see a heart or a protective figure. There are already nearly 120 different interpretations! And it is precisely this dialogue with the viewer’s gaze that touches her deeply.

Twelve artisans have honored him by offering their own personal interpretations, each through their own perspective, sensibility, and craftsmanship: thread, metal, wicker, fabric, feathers, glass, Parisian leaves… all these techniques and materials engage in a dialogue with the artwork.

At Bucherer, a company founded in 1888 out of a passion for artisanal excellence, the collective invites you to discover the richness of French craftsmanship through its works, on display from September 7 to October 6, 2026.

PRACTICAL INFORMATION:

Bucherer Paris – 12 Boulevard des Capucines

Exhibition in the basement: October 7–6, 2026

Admission: Free admission during store hours, Monday through Saturday from 11 a.m. to 7 p.m.

BUCHERER

Founded in 1888 in Lucerne, Bucherer is one of Europe’s most time-honored watch and jewelry houses. In addition to a wide selection of luxury watches and exquisite jewelry from well-known brands, Bucherer also offers its customers its own exclusive collections of Bucherer Fine Jewellery. Bucherer is also a leader in the field of Certified Pre-Owned timepieces, with a carefully curated selection of the highest quality, all of which are guaranteed to be authentic.

In the heart of the Opéra district, between Place Vendôme and Boulevard Haussmann, Bucherer opened the world’s largest store dedicated to exceptional timepieces in 2013. This 2,200-square-meter showcase, designated a Historic Monument and an iconic landmark of the Opéra-Vendôme district, features 30 brands across three floors in an atmosphere that is both elegant and refined, inviting visitors on a journey into the world of luxury watches.